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An appeal (no pun intended) of stickers is the affordability. For a few dollars, anyone can get long-lasting and functional copy of art. A sticker is more than a print that someone might frame and hang on their wall. A sticker can become a means for the buyer to express themselves to the world, allowing them to make whatever they place the sticker on more uniquely theirs. It is more than just cool art, it is a statement of expression that the buyer is encouraged to share.
Producing your work as stickers has been made easy thanks to the Internet. Designers can now upload their creations to sites like Cafepress, Zazzle, and Society6 and place their work on not just stickers but also t-shirts, skateboard decks, coffee mugs… Even thongs if one is so inclined. The best of these sites for stickers, in my opinion, is Redbubble. While most of the other sites limit the size and shape of your sticker, Redbubble offers die-cut stickers and lets the buyer select from a range of sizes. This flexibility for both the designer and the buyer extends to their other products as well.
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There are means around this. Again, thanks to the Internet, bulk fabricators have become more accessible. Bulk fabricators fabricate in bulk. Instead of setting up to print one sticker at a time, they reduce the set-up cost by printing a minimum number, like 50. The larger the number in the order, the less expensive it is to print. Generally, they are not involved in marketing the product, leaving that to the designer. The result is that a designer that can afford to pay $100 for their product in advance can potentially see a return of 300% while often undercutting the price of similar products offered by retailers. It also means a higher-quality product for the buyer.
|Copies of this sticker are still available!|
Stickers can be an easy an inexpensive way to generate awareness of your work and make that work accessible to more people. One produced correctly, a vinyl sticker will often outlast high-quality prints. Stickers are also potentially seen by more people, as it is a product that buyers use to express themselves to the public. If selling your art at a variety of price-points is part of your marketing strategy, stickers can provide a base tier without seeming like a discount-option.
And, it is very cool to see one of your sticker designs on someone’s skateboard, laptop, or car.